National Acclaim for Shepherd Neame Brands

Posted: 6th August 2016

Two of Shepherd Neame’s brands have been shortlisted for honours in this year’s national Beer Marketing Awards.

Master Brew is being considered for Best Packaging/Design, following its redesign last year. The brand was given a fresh new look by Tunbridge Wells-based agency JDO, celebrating its heritage as The Original Kentish Ale.

Its new metal pump clip and bottle label include a photograph from 1905 of hop pickers at Shepherd Neame’s hop farm Queen Court, referencing Faversham as the Home of the Hop and acknowledging the town’s position as a world-centre for hop growing. To give a more contemporary feel, the brand’s signature green was retained for the design, offset with a more subtle silver and cream colour palette and clearer fonts.

Spitfire Premium Kentish Ale is shortlisted for Best Use of Competitions, in recognition of its Fly A Spitfire Campaign, organised by brand manager Will Upfield last year to commemorate the 75th anniversary of the Battle of Britain.

Spitfire was first brewed 25 years ago to honour the 50th anniversary of The Battle of Britain, and is an official licensed partner of the RAF. The competition offered trade customers and consumers the chance to win an extremely rare ‘Battle of Britain experience’, where they would fly a Tigermoth, Harvard and ultimately the Spitfire plane itself all in the same day.

Not only did the competition mark a huge success for Spitfire Ale, it also raised over £25,000 for the RAF Benevolent Fund, thanks to the donations of thousands of consumers.

Shepherd Neame’s head of brand marketing Mark Miller said:

We are very proud to have been recognised at a national level for our team’s hard work. It is great to see their efforts celebrated by the industry.

The winners of the Beer Marketing Awards will be announced at a ceremony in London on September 8.