Shepherd Neame has entered into a long-term partnership with Boon Rawd Brewery Company Limited, producers of Singha beer, which is both Thailand’s original beer and premium lager.
Shepherd Neame and Boonrawd Trading International Company Limited, a subsidiary of Boon Rawd Brewery, have agreed a distribution partnership, under which Shepherd Neame becomes the sole distributor of Singha in the UK.
Shepherd Neame Chief Executive Jonathan Neame said: “We’re delighted to partner with Boon Rawd Brewery and look forward to raising the profile and distribution of Singha as an exceptional world lager throughout the UK.”
Boonrawd Trading International Managing Director M.L. Chandchutha Chandratat said: “We look forward to developing a long-term relationship with Shepherd Neame to increase Singha’s brand appeal and distribution channels in the UK. Both companies are long-standing family businesses with similar cultures, so it made great sense to form this partnership.”
Both Boon Rawd Brewery and Shepherd Neame are independent family businesses who share a commitment to quality and service.