Three-year British Tennis partnership

Britain’s oldest brewer Shepherd Neame has secured a major new partnership with the Lawn Tennis Association (LTA), becoming the organisation’s Official Beer Partner for the first time as part of a new three-year agreement.

The partnership will see the independent family brewer become the Official Beer Supplier to some of the UK’s leading grass court tennis events, including the HSBC Championship at The Queen’s Club in London, the Lexus Eastbourne Open and the Lexus Nottingham Open.

Premium Thai lager Singha - brewed and distributed in the UK by Shepherd Neame under licence - will be served on draught as the Official Beer across the tournaments.

Shepherd Neame Chief Executive Jonathan Neame said:

“We are delighted to begin this exciting new partnership with the LTA and support some of the UK’s most prestigious tennis tournaments over the next three years. Tennis continues to attract growing global audiences and provides a fantastic platform to showcase our portfolio of premium brands, particularly Singha, to customers in a vibrant environment.”