Skip to main content


Posted: 30th October 2019

Cans of Shepherd Neame’s flagship Spitfire Amber Ale and Whitstable Bay Pale Ale have a fresh new look.
The brewery has just unveiled bold new designs for both 500ml cans. It follows the relaunch of both brands at the start of the summer.
The Spitfire Amber Ale cans (4.2% ABV) boast a matt finish and a premium navy, red and silver design, depicting the new logo showing the iconic Spitfire aircraft soaring through the heart of the logo, its upward trajectory mirrored in the curve of the can.
The new Whitstable Bay Pale Ale cans (4.0% ABV) also offer brilliant stand-out on shelf, with their bold blue colour. Again boasting a matt finish, the can features the collection’s new logo, inspired by the creative spirit of its coastal home. It retains the classic oyster yawl synonymous with Whitstable and anchors it alongside the town’s iconic pub the Old Neptune.
Shepherd Neame’s Head of Marketing, Brands and Communication Joanna Richardson said:

“We are delighted that the new Spitfire and Whitstable Bay designs are now being used across all the product packaging. We are delighted with the new look cans, which are instantly recognisable with great stand-out on shelf. We feel confident that they will help raise brand awareness and encourage more consumers to try our fantastic beers.”

To find out more about our brands visit our BEERS PAGE

You can also follow us on Facebook WHITSTABLE BAY SPITFIRE

New look Whitstable Bay Pale Ale can