SHEPS GIVING CHARITY OF THE YEAR (2023/24)
We are committed to supporting the community we serve, and established Sheps Giving to provide a focus for our efforts. Our chosen Charity of the Year is FareShare.
FareShare is the UK’s biggest charity fighting hunger and food waste. It works with the food industry to get good to eat food, that might otherwise go to waste, to a network of 8,500 charities and community groups across the UK. These charities help tackle the root causes of poverty, and provide vital services including homelessness shelters, lunch clubs for elderly people suffering with isolation, and support with issues including debt, employment and mental health.
In light of the ongoing cost of living crisis, we wanted to choose a charity partner which made a real difference to families and individuals in need. FareShare’s ethos also fits with our ongoing efforts throughout the business to limit waste and recycle wherever possible, in line with our pledge to achieve zero waste to landfill by 2025.
Menus for Minis
Our new kids’ menu, launched in August 2023, is helping to support our Charity of the Year FareShare.
The Menu for Minis, available across our managed pubs and hotels, offers a delicious selection of dishes perfect for younger diners. And for every two course Meal Deal sold, Shepherd Neame will donate 50p to FareShare.
A range of classic kids’ favourites are on offer, with a focus on locally sourced, seasonal ingredients. You can view the full Menu for Minis, along with allergen information, at www.shepherdneame.co.uk/menu-minis.
Please note that our partnership with FareShare runs from July 1, 2023 to June 30, 2024, and this promotion is part of our pledge to raise £30,000 for the charity during that period. We have not set a minimum or maximum donation total for this promotion.
Each year we give away beer and vouchers for our pub and hotel estate to local groups and individuals, to support their fundraising activities.
While we try to support as many events and organisations as possible, priority is given to causes or charities that are based in Kent or local to the communities served by our pubs.
Britain’s oldest brewer Shepherd Neame has teamed up with Pennies, the digital charity box, in a bid to boost funds for its Charity of the Year.
Customers drinking and dining at selected pubs are invited to make a 25 pence donation when they spend over £10 and pay on a card via Chip & Pin. Every penny given goes to charity: 90% to FareShare and 10% to Pennies.
Pubs and sports clubs share an affinity as places for communities to come together, and we are proud to contribute significant sums annually to local sports sponsorship, from grassroots to county level.
We have been a long-time sponsor of Kent Cricket, with the Club’s Canterbury headquarters, The Spitfire Ground, St Lawrence, named after our beer brand. We are the principal sponsor of Maidstone United FC, and in February 2022 agreed a new four year pouring rights partnership with National League team Bromley FC.
FUNDRAISING AROUND THE BUSINESS
We are proud that our pubs and our brewery hold an important place at the heart of their communities.
In addition to the support offered to our Charity of the Year, licensees and team members across the business also raise large sums each year for a diverse range of good causes and local initiatives, and have received external recognition for their efforts.
This year, our Team Extreme (pictured), including our Chief Executive Jonathan Neame, undertook the Peak District Ultra Challenge, raising more than £5,000 for FareShare.
PROMOTING OUR KENT HEARTLAND
We actively promote our county through our membership of tourism and trade organisations including Visit Kent and Produced in Kent.
We also take great pride in supporting our communities through sponsorship of a diverse range of local events including the Faversham Hop Festival, Faversham Literary Festival, Taste of Kent Awards, The Spirit of Tenterden Festival, Broadstairs Folk Week and a number of airshows across the
county including at Headcorn.