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White Swan, Aldgate East, London

21 Alie Street, Aldgate East, London, E1 8DE

Tucked away on Alie Street in Aldgate East, London, the White Swan is a traditional style, wet led business that currently operates Monday to Friday only.




Key features

  • Wet led pub located in Aldgate East, London
  • Currently operates Monday to Friday only
  • Open plan drinking & dining area for approx. 60 covers 
  • First floor private function room for approx. 20 covers 
  • Trade kitchen
  • Private accommodation with two double bedrooms 
  • Available quickly for the right applicants 


Located on the site of the old Half Moon Theatre, the White Swan is a traditional style pub tucked away on Alie Street in Aldgate East, London.

 Boasting a great location close to London Bridge and the Tower of London, the White Swan is currently a wet led business that operates Monday to Friday only.

 Frequented by its many local businesses, the White Swan has a good following of ale lovers and it prides itself on pub food done properly, with a classic British pub menu on offer every lunchtime and evening.  

Internally you will find a feature bar servery with an open plan drinking and dining area for approximately 60 covers on the ground floor and there is a first floor function room for a further 20 covers which is used for private events and overspill drinking and  dining space during busy periods. There is also a small, fully equipped trade kitchen on the first floor.

 The tenants’ private accommodation is set out over the second and third floors and includes a lounge, kitchen, bathroom and two double bedrooms.

 Shepherd Neame is now looking for tenants to take on the successful running of the White Swan and it has the potential to be available quickly for the right applicants.

 For more information or to book a formal viewing, please contact the Trade Recruitment Co-ordinator on 01795 542132.


Large central feature bar servery with open plan drinking and dining area for approx. 60 covers

First floor private function room for approx. 20 covers


Small, fully equipped trade kitchen on the first floor




Tenants private accommodation is laid out across the second and third floors and includes a lounge, kitchen, bathroom and two double bedrooms

Capital Requirements

Estimated capital requirements

Trading deposit£5000
Contract deposit
refundable on day of charge
Repair scheme
+ monthly payments £50
Stock, glassware, cutlery, crockery, etc
Estimated subject to independent valuation by trade broker and stock taker
Working capital£2500
Training deposit
£750 refundable on completion of training
Total estimated ingoings£29000

Minimal capital considered

Minimum capital considered
Based on: Trading deposit + stock, glassware, cutlery,
crockery, etc, working capital + training deposits + misc
Please note: Where only minimal capital is available inventory will be rentalised.

Rent and charges


Year 1Year 2Year 3
Per anum£37440£38532£39676
Per week£720£741£763

Council tax


Non Domestic Business Rates





  • Retail relief has been increased to 100 % for the hospitality industry between 1st April 2020 to 31st March 2021
  • The above calculations are estimations only and as rateable values are  subject to change, we would request that the prospective new tenant checks the rates payable and any other relief with the local authorities prior to completing a financial plan

Trading information


Year ending 30 June

2017 2018 2019 2020
All beer and cider
232 225 210 150
350 318 286 210

Premium packaged spirits (eg WKD)
10 10 8 5
Traditional Spirits
61 52 58 40
Ready to drink litres
2401 2126 2173 1488

Estimated food turnover

£500 per week approximately

Shepherd Neame has no access to the tenant's food turnover figures. Please note this figure is estimated as accurately as possible at time of publishing.

Licence information

Hours authorised by the premises licence

Supply of alcohol, background music and provision of late night refreshment.

Monday - Sunday - 10.00 - 00.00

Open to the public

Monday - Sunday - 10.00 - 00.30

Live music

Monday - Sunday - 10:00 - 23:30

Agreement Overview

  • This pub is being offered on a traditional rolling tenancy agreement that is subject to a five year rent review
  • This agreement is covered by the ‘Landlord & Tenant Act’
  • This is a fully tied agreement across all beer, cider, wine, PPS, spirits and minerals
  • Any deviation from the standard terms outlined above should be discussed at interview stage with your designated Business Development Manager
  • Please note that we require all licensees to pass the Pre-Entry Awareness Training Course (PEAT) a minimum of five days before you can attend a formal shortlist interview with us. Please ask us for more information about PEAT if required
  • You can see our code of practice at the top of this page