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Below you will see outlined the 12 step journey explaining how to take on a tenancy with us here at Shepherd Neame. From the word go, you will have dedicated support from the Trade Recruitment Co-ordinator, your designated Business Development Manager and our Tenant Induction Co-ordinator, together we will see you smoothly through the recruitment process from your initial enquiry right through to opening the doors on your change date.
Let's get started. The first thing to do is to take some simple steps by researching and obtaining your Pre-Entry Awareness Training qualification (PEAT). PEAT is a mandatory requirement for any new tenant or lessee who signs an agreement in England and Wales with a pub company or brewery who is a member of the British Beer and Pub Association (BBPA). You will also need to obtain your BIIAB Level 2 Award for Personal Licence Holders (APLH) allowing you to undertake the retail sale of alcohol. Please note that you do not have to already hold these qualifications prior to applying for or being offered one of our pubs, but you will need to obtain them before you can sign up and take on your tenancy with us. You can see more at the BII website here.
Now you are ready to find your perfect pub, please register your details with the Trade Recruitment Co-ordinator at Shepherd Neame. You can complete the basics at our online application form which enables you to log in and update the form as you progress in your recruitment journey. If you prefer a hard copy please do give us a call and we can either put you an application pack in the post or you can pop in to see us to pick one up. We run regular Tenancy Open Days at the Brewery so that you can meet us personally, register your details with us and find out more about how our tenancies work. You can see more information about our open days or book an appointment here.
You can view all of our pubs currently on the market at the ‘Pubs to Let’ page on our website. There you can download the letting details for each pub outlining the rent details, pub specifics and the ingoing costs. If you would like any more information at this stage please feel free to give the Trade Recruitment Co-ordinator a call for a chat. Once you assessed the market and you have found a pub that you are interested in we advise you to initially visit the pub discreetly as a customer. We recommend that you visit the site several times and even at different trading times throughout the day just to get a good feel for the pub and its existing customer base.
Once you have identified your perfect pub you will now need to apply to us with your application form. Please email or send in your completed application form and then the Trade Recruitment Co-ordinator will call you to talk through your application form and requirements. We will answer any questions that you may have and we can then arrange for you to do a formal viewing of your chosen site to include the back of house trade areas and private accommodation. Once the formal viewing is complete and you know you are ready to progress, we will then pass your application form on to the appropriate Business Development Manager so they can contact you.
Now it’s time to meet the Business Development Manager (BDM) that is responsible for the recruitment of your chosen pub. At this informal first stage interview they will talk through the business opportunity, the pub specifics, your previous experiences and requirements moving forward. Your BDM will give you a good overview of Shepherd Neame tenancies, the pub in question and the recruitment journey, allowing you to decide if you would like to continue with your formal application for the pub.
If you have met your BDM and you are confident you want to progress with your formal application, the next step is to conduct a full business review and a three year financial plan for the site. We can provide you with sales volumes and estimated overhead figures and we will be able to give advice on how this should be carried out. We will provide you with templates for the business and finance plans and we can also advise you of independent business/financial advisors to help in this process as they will be required. Once completed you will need to send your business and finance plans to the Trade Recruitment Co-ordinator and they will be passed to the Business Development Manager for checking.
Once your plans are checked and if you are progressed to the next stage of the application process, you will then be invited into the Brewery for a formal interview with the Tenanted Trade Director or the Tenanted Operations Manager and your Business Development Manager. Here your plans will be discussed and a decision will be reached.
If successful, you can look forward to receiving a formal Tenancy offer from the team here at Shepherd Neame. At this stage if you have not already done so, we highly recommend that you seek independent business and financial advice on your plans.
By now ideally you will have already passed your Pre-Entry Awareness Training Course (PEAT) and you will have obtained your APLH (Award for Personal Licence Holders). If not, you will need to obtain these qualifications immediately before we can proceed to sign up. You can see more at the BII website here.
With an offer already extended, you can then come into the Brewery and sign up with your Business Development Manager. This includes paying deposits and signing your tenancy agreement. All that is left to do is to instruct a broker, agree a change date, arrange your insurance, register for VAT and then finally place your initial order with the brewery. Your Business Development Manager is always on hand to support you throughout these steps.
At Shepherd Neame we have a dedicated Tenant Induction Co-ordinator who will create your personalised induction plan. She will be present at your sign up and will discuss how your induction programme will be scheduled and how it will progress within your first six months of joining us. All Licensees must pass a Shepherd Neame course in Beer and Cellar Management accredited to BII ABCQ level, a financial management course, a Level 2 qualification in Food Safety in Catering and a Level 2 qualification in Health and Safety in the Workplace. See more on our training page here.
· Your personal Business Development Manager
· Food Development Chef ~ to assist you with your menu development and food offerings
· Wine & Sales Development Manager ~ to help you devise or tailor your wine lists for the pub
· Trade Quality Services support ~ to assist you with any quality issues or questions you may have
· The Property Helpdesk ~ always on hand for any property questions and support
· Customer Services Department ~ always on hand to answer your calls no matter what the query
· Digital Marketing/Web Support ~ can provide free support and will set up your own pubs website
· Trade Recruitment Co-ordinator ~ can help you post adverts to your website and give you advice
· Tenant Induction Co-ordinator ~ to see you smoothly through your induction process with us
· Training Administrator ~ to book your training courses and arrange CPL training for you
· Tenanted Administrator (Food & Marketing) ~ to help design your in house food menus
· Tenanted Administrator (Licencing) ~ to support you with all your licencing queries
We hope that these steps give you a good overview of the tenancy application process with Shepherd Neame together with an insight into the ongoing support available to you when you are running your pub with us. If you have any further questions please give the Trade Recruitment Co-ordinator a call at any time on 01795 542132.