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Below you will see outlined the 12 step journey explaining how to take on a tenancy with us here at Shepherd Neame. From the word go, you will have dedicated support from the Trade Recruitment Co-ordinator, your designated Business Development Manager and our Tenant Induction Co-ordinator, together we will see you smoothly through the recruitment process from your initial enquiry to opening the doors on your change date.
Let's get started. The first thing to do is to take some simple steps by researching and obtaining your Pre-Entry Awareness Training qualification. PEAT is a mandatory requirement for any new tenant or lessee who signs an agreement in England and Wales with a pub company or brewery who is a member of the British Beer and Pub Association (BBPA). You also need to obtain your BIIAB Level 2 Award for Personal Licence Holders (APLH) allowing you to undertake the retail sale of alcohol. Please note you do not have to already hold these qualifications prior to applying for one of our pubs, but you will need to hold them before you can accept a tenancy offer and sign up with us. You can see more at the BII website here.
Now you are ready please register your details with the Trade Recruitment Co-ordinator at Shepherd Neame. You can complete the basics on our online application form and you can log in and update this as you progress in your recruitment journey. Prefer a hard copy? Then please do give us a call and we can either put you an application form and pack in the post, or you can pop in to the Brewery to see us and collect a pack. If you are new to tenancies and this is your first enquiry then feel free to pick up the phone to us at this stage, you can contact the Trade Recruitment Co-ordinator directly at the Brewery on 01795 542132.
You can view all of our current houses on the market on our website; there you can download the letting details for each pub outlining the rent details, pub specifics and ingoing costs. If you need any more information, then feel free to give the Trade Recruitment Co-ordinator a call for a chat. Have you assessed the market and found one you like? Then we advise you to visit the pub discreetly as a customer several times and at different trading times, just to get a good feel for the pub and its existing trade and customer base.
Hopefully you have already registered your interest with us by telephone or email, but once you have found your potential pub you need to apply to us with your application form. Email or send in your completed application form and then the Trade Recruitment Co-ordinator will call you to talk through your application form and requirements, we can answer any questions you may have and we will advise you of the next steps. We can also help you make arrangements to visit the trade areas and trade accommodation at your chosen pub. We will then pass your application form to the appropriate Business Development Manager.
Now it’s time to meet the Business Development Manager that is responsible for the recruitment of your chosen pub. At this first stage informal interview they will talk through the business opportunity, your experiences and requirements and they will give you a good overview of Shepherd Neame tenancies, the pub in question and the recruitment journey.
Have you met your BDM and are you still interested and keen to progress with the pub? If yes, you should then conduct a full business review and complete both a business plan and a three year financial plan for the pub. We can provide you with sales volumes and estimated cost figures and we will be able to give advice on how this should be carried out. We can also advise you of independent business/financial advisors to help in this process as this will be required. You then need to send your business and finance plans to the Trade Recruitment Co-ordinator and they will be passed to the BDM for checking.
Once your plans are checked and if you are progressed to the next stage of the application process, you will then be invited into the Brewery for a formal interview with the Tenanted Trade Director or the Tenanted Operations Manager and your Business Development Manager. Here your plans will be discussed and a decision will be made.
If successful, you can look forward to receiving a formal Tenancy offer from the team here at Shepherd Neame. It is at this stage we recommend that if you have not already done so, you seek independent business and financial advice.
By now ideally you will have already passed your Pre-Entry Awareness Training Course (PEAT) and you will have obtained your APLH (Award for Personal Licence Holders). If not, you will need to obtain these qualifications immediately before we can proceed to sign up. You can see more at the BII website here.
With an offer already extended, you can then come into the Brewery and sign up with the Business Development Manager. This includes paying deposits and signing your tenancy agreement. All that is left to do is to instruct a broker, agree a change date, arrange your insurance, register for VAT and then finally place your initial order with the brewery. Your business development manager is always on hand to support you throughout these steps.
At Shepherd Neame we have a dedicated Tenant Induction Co-ordinator who will create your personalised induction plan. She will be present at your sign up and will discuss how your induction programme will be scheduled and how it will progress in your first six months with us once you are in your pub. All Licensees must pass a Shepherd Neame course in Beer and Cellar Management, accredited to BII ABCQ level Training for the new Licensee which includes a financial management course, a Level 2 qualification in Food Safety in Catering and a Level 2 qualification in Health and Safety in the Workplace. See more on our training page here.
Once all of the above is complete, you are now ready to open the doors to your pub and to welcome your customers. Once you are in, you are not on your own, Shepherd Neame provide ongoing support and training across all areas of your business helping you to maximise the potential of your pub. Your Business Development Manager remains a frequent visitor and will support you throughout your tenancy with Shepherd Neame.
We also have the following departments and team members to offer free additional support to you, both as you set up your pub and also whilst you are trading:
· Your personal Business Development Manager
· Food Development Chef ~ to assist you with your menu development and food offerings
· Wine & Sales Development Manager ~ to help you devise or tailor your wine lists for the pub
· Trade Quality Services support ~ to assist you with any quality issues or questions you may have
· The Property Helpdesk ~ always on hand for any property questions and support
· Customer Services Department ~ always on hand to answer your calls no matter what the query
· Digital Marketing/Web Support ~ can provide free support and will set up your own pubs website
· Trade Recruitment Co-ordinator ~ can help you post adverts to your website and give you advice
· Training Department ~ to ensure you have information on required training courses available
· Tenant Induction Co-ordinator ~ to see you smoothly through your induction process with us
· Training Administrator ~ to book your courses for training courses you
· Tenanted Administrator (Food & Marketing) ~ to help design your in house food menus
· Tenanted Administrator (Licencing) ~ to support you with all your licencing queries
We hope that these 12 steps give you a good overview of the tenancy process with Shepherd Neame from the initial recruitment process through to the ongoing support available to you when you are running your pub with us. If you have any further questions please do give the Trade Recruitment Co-ordinator a call on 01795 542132.