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One of Kent’s most popular boutique hotels has enjoyed a £270,000 refurbishment.
Shepherd Neame has invested in the restaurant, accommodation and bar at The George in Cranbrook as part of a two-stage refurbishment.
The work started last year and centred on the Cranbrook bar. It included building a walk-through to the also refurbished brassiere. The bar’s layout was redesigned and the exterior redecorated.
More recently, eight of the hotel’s traditionally-styled bathrooms have received new fixtures and fittings and the kitchen has also been redesigned.
Manager Martin Lyall explained: “All three areas – accommodation, food and bar– have received attention and as a result, we are trading very well.
“The redesign of the kitchen was in response to an increase in demand for food and the bar’s alteration has made a huge difference.”
The George is among Shepherd Neame’s most historic pubs. The first reference to it can be found as far back as 1300 and Queen Elizabeth I stayed there in 1573. The refurbishment has been sympathetic to its historical origins while giving it a new lease of life.
The hotel’s brasserie holds an AA rosette and is listed in both The Good Food Guide and Alistair Sawday’s Special Places to Stay: Pubs and Inns of England and Wales.
Martin, who received the Managed Business of the Year accolade at the Shepherd Neame Pub Awards earlier in the year, said: “Our commitment to sourcing the best local produce from trusted providers means our menu changes daily and features fish from that day’s catch, fruit and vegetables that have just been picked and meat at its best.”
He added: “The new look is pleasing on the eye and has gone down well with customers. It has helped us to increase the already high level of service.”
Shepherd Neame retail director Nigel Bunting said: “We are very pleased with the popularity of the George Hotel and we are delighted that we have been able to boost its appeal even further with these refurbishments.”