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Spitfire Premium Kentish Ale and Oranjeboom lager are chasing glory on the cricket field this summer in their support for neighbours and rivals Kent Spitfires and Essex Eagles.
Spitfire is continuing its long-standing relationship with the Kent Spitfires, Kent’s one-day side, as they strive for glory in the Friends Provident t20 tournament. Kent Spitfires have a good track record in Twenty20 cricket, reaching two finals and lifting a trophy in recent years.
Shepherd Neame, which brews Spitfire in Faversham, Kent, signed a four-year deal with the county side last year, reinforcing the close links between Britain’s oldest brewer and Kent cricket.
Oranjeboom, brewed on licence by Shepherd Neame, is supporting Essex Eagles, the county’s one-day side, in the Clydesdale Bank 40 tournament.
Essex Eagles will turn out in colourful red shirts for the 40-over competition, bearing the distinctive orange tree logo of the Dutch lager, brewed on licence from Brouwerij de Oranjeboom, Breda, in Holland.
Shepherd Neame has supported Essex cricket for more than a decade. The Kent brewer now has 16 pubs in Essex and has named one of its pubs, the Essex Cricketers in Great Notley, near Braintree, in honour of the association between the brewery and the county side.
Kent Spitfires’ first Friends Provident t20 fixtures are against the Somerset Sabres at the Nevill Ground, Tunbridge Wells, on June 3 and Hampshire Royals at the same venue on June 5. Essex Eagles’ first home Clydesdale Bank 40 fixtures are on Sunday May 1 against Nottinghamshire Outlaws and the following day, Monday May 2, when Lancashire Lightning visit Chelmsford.
Sales and marketing director Graeme Craig said: “We are proud to have two of our distinctive brands, Spitfire and Oranjeboom, associated with first class cricket played in both exciting one-day formats. Shepherd Neame is a great supporter of cricket at all levels, enjoying a long association with the Kent and Essex county sides as well as sponsoring club championships and knockout competitions across the South East.”