Spitfire Ale sponsors Jackboots on Whitehall

Posted: 22 October 2010

Blog category: News, Spitfire

Spitfire Premium Kentish Ale is sponsoring madcap film Jackboots on Whitehall, an irreverent take on World War II that features an impressive cast of Hollywood stars.

Jackboots on Whitehall is Team America meets Inglourious Basterds and features ground-breaking puppetry voiced by Ewan McGregor, Rosamund Pike, Timothy Spall and Richard E. Grant.

The epic action adventure follows a group of heroic villagers led by Chris (Ewan McGregor), a young farmhand, and his sweetheart Daisy (Rosamund Pike) as they rescue Churchill (Timothy Spall) from capture, and fight against the Nazi invasion of England.

Spitfire marketing manager Mark Miller said: “Jackboots on Whitehall captures the irreverent tongue-in-cheek humour of Spitfire Ale, and has generated a fantastic buzz. 

This partnership is a first for the brand and comes as part of a significant push to broaden its appeal to consumers and licensees.”

Spitfire Ale was originally brewed to commemorate the 50th Anniversary of the Battle of Britain, and its risqué advertising campaign has made it a firm favourite with beer lovers.