Sleek New Look for Spitfire Ale Can

Posted: 17 July 2014

Cans of Shepherd Neame’s flagship Spitfire Premium Kentish Ale have a very British new look.

The Faversham-based brewery has introduced a dark blue can incorporating a Union flag, with contemporary silver trim.

It moves the can, which was previously red with gold trim, into line with the sleek blue and silver Spitfire bottle and pump clip design, introduced last year.

Brand manager Will Upfield said: “We are delighted that the contemporary Spitfire Ale design is now being used across all its packaging.

“By incorporating the Union flag, it emphasises the British heritage of the brand and the brewery, and reinforces Spitfire’s position as the Bottle of Britain.”