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Shepherd Neame in Faversham, Kent, has lent its weight to a national campaign from the Society of Independent Brewers.
Shepherd Neame, Britain’s oldest brewer, was one of the 25 brewers to take a role in the short film featuring its head brewer David Holmes.
Launched earlier this month, the film celebrates British beer and the British pub where it is enjoyed by millions of people every week. ‘Proud of British Beer’ is not just a ‘feel good’ movie, it also sends a stern warning about damage caused by the government’s beer taxation policy – pub closures are currently running at 29 per week. “Stop the duty increases – show some pride in British beer”, implores a group of brewers in the film’s end frame.
Shepherd Neame chief executive Jonathan Neame comments, “We are proud to brew British beer, as are the other brewers from across the country who feature in this film. We hope that our message about beer duty is heard by the Chancellor who has it in his power to stop the increases and with it the decimation of our industry.”