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Shepherd Neame has marked the start of Movember with a company-wide shave-off. As an official partner for the Movember charity, Britain’s oldest brewer hosted a collective shearing at the Faversham based brewery for all workers participating in the 2012 moustache-growing campaign.
Proving that charity really does start at home, the brewer of official Movember partner Spitfire Ale is encouraging its staff to become Mo Bros throughout Movember. The Shepherd Neame gents will join thousands of Mo Bros worldwide, as they leave their upper lip unshaven for 30 days to raise money and awareness for men’s health issues.
The brewery shave-off celebrated the start of Movember 2012 for Shepherd Neame with scores of employees taking part this year, including some of the company directors for the very first time.
Shepherd Neame’s flagship premium Kentish ale, Spitfire, is an official Movember partner. Following a successful partnership in 2011, Spitfire is once again encouraging chaps across the UK to participate in the charity to raise money and awareness for men’s health issues. Spitfire has launched a limited edition Movember bottle and is driving on-trade incentives and digital competitions.
Spitfire’s brewers are hoping to raise as much money as possible and beat last year’s outstanding efforts that aided the beer’s network in becoming one of the top 10 UK fundraisers for the campaign with £67,000.
Spitfire brand manager, Kate Maclean said: ‘We are determined to raise even more money for Movember in 2012. Our shave-off has become an annual event in aid of a very good cause. The charity increases awareness of an issue that is very relevant to our main consumer base and so we are urging people to visit the Spitfire Facebook site to find out how they can take part.’
Raising a total of over £184 million to date, Movember is a global charity aimed at increasing awareness of men’s health, specifically prostate cancer. The charity is renowned for encouraging men to grow moustaches throughout the month of November as an awareness and fundraising exercise.