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Shepherd Neame has acquired the lease of The George public house, in D’Arblay Street, Soho, which the Kent brewer will operate as part of its managed estate.
The pub has been closed for many months and Shepherd Neame, Britain’s oldest brewer, plans to immediately refurbish the four-storey property which it hopes to open in time for Christmas.
Situated in a prime location at the corner of Wardour Street, The George is a short walk from Oxford Circus and Tottenham Court Road Underground stations.
The pub has an open plan trade area on the ground floor and Shepherd Neame plans to create an upstairs function room and kitchen. The George will be run as a traditional London pub, catering for tourists and regulars alike.
The bar will serve good-quality pub food as well as Shepherd Neame’s renowned Kentish ales, a choice of international lagers and an excellent selection of wines from family-owned vineyards around the world.
Shepherd Neame has more than 350 pubs and hotels across the South East, of which 46 are managed. The company already operates many successful pubs in Central London including the Westminster Arms, Westminster; the Freemason’s Arms, Covent Garden; the Duke of Wellington in Belgravia; and the Jamaica Wine House and Old Doctor Butler’s Head in the City.
Shepherd Neame retail director Nigel Bunting said: “The George occupies a prime position in a busy tourist and commercial area and this acquisition further enhances our portfolio of London pubs.”