Pride in our Beer

Posted: 16 May 2011

We had a brilliant evening of food and beer last week. The event was called "Pride in Our Beer" and over 100 employees of Shepherd Neame were entertained by the production team who waxed lyrical on all things beer. We had taken over an area of the brewery known as "The Old Brewery Store" which is part way through a refurbishment programme which will see it transformed into a licenced venue available to hire right in the centre of Faversham. The room had been decked out with beer pyramids, hops, barley, historic vehicles and other paraphernalia.

The beer and food combinations included, Home-cured Gravalax with Cucumber Salad, served with Asahi and Hurliman. Seafood Risotto was served with Canterbury Jack, Spitfire was matched with Belly of Pork with Black Pudding and Apple Puree. A particular highlight was Chocolate and Black Cherry Pudding with Warm Chocolate Sauce served with Whitechapel Porter at 5.2%. What a feast!

It was comments picked up in a workshop about the fact that our pubs were taking more beers from outside Shepherd Neame than in the past that led to the Pride in Our Beer night. All of our main brands have won significant prizes in beer competitions and we took this as an opportunity to tell everyone in our business about it. We also had on show new, innovative equipment which we will use in trade to promote our products. We had a couple of illuminated hand pull pumps. They looked stunning and will no doubt raise the profile of our brands and our sales. We also had on show a "fast pour" system which can be used at sporting and music events. The plastic containers are filled from the bottom of the cup very quickly and a pint can be served up in 3-5 seconds.

It was a great event, a lot of new people have joined the business in the past 12 months or so and it was their first proper introduction into our world of beer.

Jonathan Neame summed up the evening as a wonderful celebration of all that is good about Shepherd Neame and pledged that we would repeat it in the not too distant future

 

David Holmes - Head Brewer

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