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Oranjeboom has produced a special edition lager ‘Three Brothers’ in aid of The Dannyboy Trust, a charity dedicated to helping young people.
The Dutch lager, brewed under licence by Shepherd Neame, will be launched at Sheppey Rugby Club’s rugby sevens tournament, Minster, on August 21 from 11am. England rugby ladies team player Rachael Burford, who has captained the national side, will be attending. Rugby World Cup winner Ben Cohen MBE supports The Dannyboy Trust and may make an appearance along with several ex-international players.
The lager is named after three brothers from Eastchurch on the Isle of Sheppey – Daniel, Matthew and Andrew Holkham. As soldiers of the 3rd Battalion the Rifles, they served in Afghanistan together. Sadly, 19-year-old Daniel was killed in March 2010 when intercepting a suicide bomber driving a vehicle in Sangin. The charity was set up in his memory and raises funds for good causes helping young people by providing education, training, life skills and activities.
An exhibition match between Sheppey and the Medway Dragons will be played at the tournament in the afternoon; the winners will receive a trophy dedicated to Daniel.
Shepherd Neame’s free trade sales manager Giles Hilton said: “Initially, ‘Three Brothers’ lager will be available at a selection of Sheppey pubs and clubs. Oranjeboom is proud to support The Dannyboy Trust; for every pint sold 10p will be donated to the charity. We hope lager drinkers will enjoy this special edition, particularly in the knowledge they are supporting such a worthwhile charity.”
Iain Maxstead, secretary of The Dannyboy Trust, said: “We hope this special edition lager will give our charity a real boost, not just in donations but also in raising awareness of what we do. We’d like to thank Oranjeboom for being part of our efforts and making such a generous gesture.”