New Name and Look for Hotel in Stunning Seafront Location

Posted: 02 December 2013

Shepherd Neame is to spend £1.4 million redeveloping a hotel at one of the most picturesque spots on the Kent coast, regularly used as a film location.
The Fayreness Hotel, overlooking Botany Bay at Kingsgate near Broadstairs, will be renamed the Botany Bay Hotel, remodelled to make the most of its spectacular views and stylishly refurbished with a family-friendly coastal feel.
Work started in the late autumn with a phased refurbishment of the hotel’s 30 bedrooms, which will be decorated to reflect the coastal setting using natural sand and blue-green colours, artefacts, and artwork of local scenes.
The hotel will close for 10 weeks from January before a grand re-opening in time for Easter. The two UPVC conservatories at the front of the building will be replaced by an elegant orangery and the existing brick exterior will be clad in traditional Kentish weatherboarding.
A wrap-around deck will afford better sea views for those who wish to sit outside, while the interior will be fitted with additional windows to allow more natural light and fresh air.
The main bar area will be entirely refurbished and divided into comfortable seating areas, including the introduction of a coffee lounge and a cosy fireplace. The function room and its integral bar will be upgraded, along with the adjoining restaurant, enabling the hotel to cater for private functions and wedding parties of up to 150.
The sea view restaurant will serve modern English cuisine using the freshest, locally sourced, seasonal produce, with seafood a speciality. The bar will serve high-quality bar meals as well as Shepherd Neame’s renowned Kentish ales, a choice of international lagers and an excellent selection of wines from family-owned vineyards around the world.
Walkers will have an area to wash their boots in the revamped garden which will also feature a bicycle park. Botany Bay is a Blue Flag quality beach with more than 200 metres of golden sands, stunning cliffs and rock pools, made famous by TV and film productions such as Dan Snow’s D-Day: The Last Heroes and Sky Atlantic comedy Hunderby as well as the iconic Visit Kent poster campaign produced by Saatchi.
Shepherd Neame retail director Nigel Bunting said: "Botany Bay is probably the finest beach in Kent and a stunning location. It makes sense to rename and redevelop the hotel as a favourite choice for the many local residents to drop in for a meal or a drink and as a great venue for short breaks, weddings and functions.”
The hotel features spectacular sea views over Botany Bay and is a short walk from the sandy beaches of Kingsgate Bay and Joss Bay. It is a favourite with golfers as it is a few yards from North Foreland Golf Club and the Royal St George’s and Prince’s courses are a short drive away. For art-lovers, the Turner Contemporary gallery in Margate is also nearby.