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Shepherd Neame and Morrisons are offering Sun Lik oriental beer in 500ml bottles as part of meal deal offers for 2011 following a successful launch earlier in the year.
Sun Lik was introduced as part of the deal in mid-January and enjoyed particularly excellent sales in the build-up to Chinese new year on February 3.
Grocery controller at Shepherd Neame Deighton Ridge said: “Morrisons are fantastic at promoting meal deals with beer in store, so we are delighted to partner with them for an exclusive grocery launch for Sun Lik.”
Matthew Cain, buyer for beer and cider at Morrisons, said: “In the two weeks prior to Chinese new year we sold almost 100,000 bottles.
“We are more than happy to support brands which are unique and which offer a point of difference and good value for money to our customers.”