Hurlimann gives out early Christmas presents

Posted: 01 December 2010

Blog category: News, Beer, Hurlimann

Swiss-style lager Hürlimann is giving away a festive present every day in the run-up to Christmas.

Twenty-four lucky winners will be rewarded with an extra present this year after registering on Hürlimann’s Facebook page. Fans will be linked to an online advent calendar where they need only answer a simple question to stand a chance of winning the prize of the day.

Prizes include DVD box sets, a Blu-Ray DVD player, iTunes vouchers, computer games, Top Man / Top Shop vouchers, a DAB radio and much more.

To add to the excitement a special, secret gift awaits the Christmas Eve winner.
The distinctive full-bodied beer – brewed by Shepherd Neame – has long been popular thanks to its refreshing taste and unmistakable hop character.

Shepherd Neame sales and marketing director Graeme Craig said: “Hürlimann is a beer that embodies good taste and social interaction, which is why we are using a social network to give consumers some early Christmas presents.”

The digital giveaway is the strategic new media innovation by Shepherd Neame. It closely follows the launch of a new website as well as a Facebook page and Twitter feed.