Hat-trick of awards for brewery's visitor centre

Posted: 16 June 2011

Blog category: News, Visitor Centre

Shepherd Neame Visitor Centre has been named Best Little Treasure of Britain in the Group Travel Awards – the brewery’s third tourism award this year.
The awards celebrate the best suppliers to the group travel industry, and this year the Little Treasures Award was introduced to recognise smaller, lesser known attractions in the UK.

Shepherd Neame, Britain’s oldest brewer in Faversham, Kent, was chosen by industry experts as the overall winner in this category, commended for its enthusiasm, effort and careful presentation to create something special and unique.

The brewery can arrange full-day itineraries for organised groups, including guided tours and beer tastings, lunch or afternoon tea at the brewery, and a visit to a local attraction such as Brogdale Farm – home to the National Fruit Collection.

Brewery tours allow visitors to see the heart of the working brewery, showing the whole brewing process from hop to hand pump. Guests will also have the chance to visit the recently converted Old Brewery Store, with a fascinating display of original pub signs, vintage delivery vehicles and hop picking memorabilia. Each tour finishes with a tutored beer tasting.

Exclusive beer and food evenings can also be arranged for groups of more than 30 people, where four courses are matched with ales or lagers that complement the flavours of the food.

Visitor Centre manager Graham Hukins said: “We cater for many different groups and people at the brewery, and it’s fantastic to have been recognised for our contribution to the group travel industry. The Visitor Centre team makes sure everyone who visits enjoys a great day out, and this award is testament to their hard work and dedication.”

The results were announced as part of a gala evening of entertainment on June 10 at the Park Plaza Riverbank Hotel in London, attended by over 400 key members of the travel trade.
It has been a busy year for Shepherd Neame, which was named Small Visitor Attraction of the Year at the Enjoy England Awards for Excellence 2011, and also recognised with a silver award in the Green Tourism Business Scheme.