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Posted: 07 November 2013
Blog category: Visitor Centre
Shepherd Neame’s award-winning Visitor Centre has been shortlisted for the Beautiful South Excellence Awards 2013-2014.
The awards celebrate the best in tourism across the South East, with Britain’s oldest brewer being one of four finalists in the Small Attraction category.
The visitor centre has much to offer; with two-hour daytime guided tours running most days. Visitors are taken through the heart of the brewery to see the Company’s range of Kentish Ales and speciality lagers being brewed. There’s a chance to taste malted barley and smell Kentish hops and the tour also takes in The Old Brewery Store – once the Brewery’s Wine & Spirit Store –which now houses historic delivery vehicles, a wonderful collection of traditional pub signs and a recreated coopers’ workshop. No trip would be complete with the chance to sample the beers and the tour ends with a fascinating tutored tasting.
Evening events, include a superb six-course Beer Dinner – a meal of freshly prepared, local ingredients with a beer to match each course – and concerts in The Old Brewery Store.
Family owned Shepherd Neame is hoping for a repeat of recent successes: at the 2010 Beautiful South Tourism Awards it won gold in the Small Visitor Attraction category; in 2011 the brewery was named Small Visitor Attraction of the Year at the Visit England Awards for Excellence and Best Little Treasure at the Group Travel Awards; and picked up a Silver award at the Beautiful South Tourism Awards 2012-13.
Visitor Centre manager Graham Hukins said, “We are delighted to have made the shortlist for this prestigious competition – it is testimony to the dedication and enthusiasm of our staff."
“We’re still running tours most days in November and to celebrate reaching the finals, we are offering a 20 per cent discount on midweek tours. In December, we have Yuletide tours with the chance to try traditional mulled ale and our Christmas Beer and Food Evening on Saturday December 14 is booking up fast.”
The winners of the Beautiful South Awards will be announced on November 27 at an evening of celebration at Felbridge Hotel in West Sussex.