The Beer Story - calling Time on Duty

Posted: 31 January 2013

Blog category: News, Beer

A new film highlighting the importance of a beer tax freeze in the March Budget was released by the British Beer & Pub Association today. The film ‘The Beer Story - Calling Time on Duty’ highlights the vital role the brewing and pub industry plays in the economic and social life of Britain, and includes interviews with a host of people who make this £19 billion industry such a key part of the economy – in every part of Britain. 
In the ten-minute film, presenter and beer expert Marverine Cole goes on a journey round the country, visiting pubs and breweries, talking to those who make the industry work. Stops include Adnams brewery in Suffolk, the Shoulder of Mutton, a venue supported by Pub is the Hub in North Yorkshire, and to Westminster to talk to industry leaders and MPs.
The BBPA wants this new film to become a key tool, throughout the industry, in promoting the case for a freeze in beer duty in this year’s Budget. BBPA Chief Executive Brigid Simmonds is urging everyone to get behind it, at a launch today at The Clarence in Whitehall.
Brigid Simmonds comments:
“Huge thanks are due to everyone who participated in the making of the film. Whether it is lobbying their local MPs or encouraging others to do so, I hope everyone, from beer drinkers, to pubgoers, publicans and the entire beer and pub supply chain will use this new film to  help make the case for a fairer deal for our sector.
“The 42 per cent tax rises we have endured since 2008 are unsustainable. It is vital we get the message across that a change of Government policy could really boost investment and jobs across both beer and pubs – without putting a serious dent in Government revenues.”

The Beer Story - calling Time on Duty – BBPA short film making the case for tax change