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Shepherd Neame is offering licensees expert support to build successful food businesses with the appointment of award-winning licensee Carol Haime as development chef for tenancies.
With food now essential to the success of almost every pub, Carol will work with licensees looking to add a successful menu to their established drinks trade, as well as those who want to develop their existing food operation to attract new customers. The newly-created role further extends the range of business support available to Shepherd Neame licensees.
As lessee of the renowned Sandrock pub in Farnham, Surrey, for the past ten years, Carol is impeccably qualified to offer fellow licensees advice on successful menus. The pub features regularly in industry awards, winning honours including Pub Food Innovation of the Year for its Guest Chef nights, and this year saw Carol named 2012 Pub Pie Champion in British Pie Week.
Carol, who worked as a foreign exchange dealer in the city before a career change saw her take on her first pub in 1995, said: “I’m very much looking forward to working with Shepherd Neame licensees.
“Food is now very much a core part of British pub culture. Every pub is unique, so I’ll help each licensee I work with to develop a bespoke menu that fits both their ambitions for the business, as well as the expectations of their customers. Some will be ready to appoint a chef and offer a full menu, while others may just want to initially test the water with a few tasty bar snacks.”
Licensees working with Carol will also have access to products from Shepherd Neame’s network of food suppliers, as well as the StarChef recipe costing and menu planning software used by the company’s award-winning managed pub business.
George Barnes, Shepherd Neame's property and tenanted trade director, said: “We recognise that food is essential to the success of the pub trade, and that commitment saw our managed pub business win Best Food Offer at The Publican Awards 2012.
“We have a very diverse range of tenanted businesses, from award-winning restaurants with a Michelin star, to successful traditional pubs where licensees want to develop the food offer. We wanted to give our tenanted pubs access to the same levels of expertise that our managed businesses enjoy. This will help talented and entrepreneurial licensees improve their businesses.
“Carol’s appointment as development chef gives those licensees who would like more support for their food offer a direct line into our head office expertise. Her appointment complements our existing specialist direct support for licensees, which includes wine, cellar management and beer quality, and professional services.”