Asahi named best keg lager in the world

Posted: 14 April 2011

Blog category: News, Beer, Asahi, Awards

Asahi Super Dry has been voted the best keg lager in the world by a panel of experts at the Brewing Industry International Awards, the Oscars of the brewing industry.

The Japanese lager, brewed under licence by Shepherd Neame in Faversham, Kent, won the title after a double-blind tasting by more than 30 leading brewers from around the globe.

After being awarded a Gold Medal in its class, Asahi overcame a host of other lagers to be named as Champion Beer in the International Keg Lager Category at an awards ceremony this week.
Shepherd Neame head brewer David Holmes said: “We are proud that Asahi Super Dry brewed at Faversham has been named the best of the best. This is a huge accolade for all our brewers and our partners in Japan, particularly as it has been chosen by a panel of our peers in the brewing industry.”

Super crisp, clear and dry, 5% abv Asahi Super Dry is served in Britain’s best bars, restaurants and nightclubs.
Asahi is also a supporter of the arts and is an official beer partner of The Royal Albert Hall where there is a dedicated Asahi bar. Asahi also supports some of the UK’s leading events including the GQ Man of the Year Awards, Boodles Boxing Ball and Fortis Tennis at the Hurlingham Club.

Beer writer Ben McFarland describes Asahi Super Dry: “Clean and crisp with a restrained bitterness and a subtle citrus aroma, this light golden beer was Japan’s first ‘dry’ lager. Fresh and with plenty of balanced finesse, it’s an ideal accompaniment to the well-defined flavours and textures found in sushi.”

Shepherd Neame also picked up two silver medals at the awards: Chinese beer Sun Lik, also brewed under licence, picked up silver in the same group and Whitstable Bay Organic Ale won a silver award in the Small Pack Ale Category. This year’s event attracted nearly 800 entries from more than 160 breweries.

The awards are now in their 125th year and are judged solely by practising brewers from countries including Belgium, Germany, Czech Republic, Africa, America and the UK. Beers are assessed for taste, appearance and aroma, as well as their commercial worth in today’s market.

The awards were judged at the National Brewery Centre in Burton-upon-Trent followed by a presentation ceremony at Guildhall, London on 12 April 2011.